Ample Brand

Your Brand Is Everything

What makes a domain brandable?

- In many cases, when domainers are referring to “brandable domains” they imply domains which can be non-keyword names without a special description. At the same time they identify and have direct reference or meaning to the industry or product, these domains don’t in particular spell it out.

- Domains like this deliver personality, values, or features of the company, product, or service. These non-descriptive names build robust brandable value over time; they're less likely to already be registered and they usually allow for flexibility in the company in that they are not completely tagged to a slim descriptive category.

What about brandable domains?

- Brandable domains have invariably been a option reserved for organizations with the budget to compare. However with disruption in the brandable domain trade with startup companies like Brandpa and Namerific delivering premium domains at manageable prices, the sentiment that only well-funded startups can use brandable domain names can be quieted.

Building A Unique Brand Identity

What is a brand?

A brand is a name, term, symbol, design or a combination of these used by an organisation to identify it or its products as unique from others. It acts as an identity and signal, communicating many messages to the market.

Therefore, brand identity is its 'personality' in context of your target market. In other words, it's a brand's characteristics as sees by the market. Every business has one, although some are more subtle and others are very in-your-face.

It's very important for a brand's success to have a solid, well supported identity as it allows the target market to relate to it. People are emotional beings and this comes across in their buyer behaviour, so therefore, if a business wants their product to appeal to a certain customer, the identity of the brand must offer a relevant characteristic that is pleasing and favourable to them.

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